Some Studio Owners Find Revenue In Equipment Rentals During COVID-19 Shutdown

Like most studio operators in the United States, Julie Guttormson has had to temporarily close her VIM studio in Jackson Hole, Wyoming, due to the coronavirus pandemic.

When VIM closed on March 15 in this town of 10,500 (not including the tourists who usually fill the resort community), Guttormson knew she had two options: She could hang tight and see what would happen, or she could be creative, innovative and stay connected to her community with the potential to grow it.